Making Products Better, Smarter, and Clearer Analysts in Action
“It ain’t what you don’t know that gets you into trouble; it’s what you know for sure that just ain’t so.”
This powerful quote, shared by Dmitry Hurkovskyi in his insightful video on business analysis, perfectly captures the heart of the challenges faced in product development. Dmitry uses a compelling example of a banking application to demonstrate how assumptions, miscommunication, and overlooked complexities can derail projects.
https://youtu.be/UYAYJfKXFPQ?t=189
In the video, the bank’s management requested a feature update to align with new tax policies. Initially, the development team agreed to “look into it,” but later concluded the task was too complex. This led to significant penalties for the bank, stemming from an inability to deliver the requested functionality within the deadline.
The transcript reveals various potential reasons behind this failure, such as:
- The system was not originally designed to support changes like new tax policies.
- Incremental development neglected non-functional requirements, such as adaptability to regulatory changes.
- Integration points within the system posed risks of disruption.
- Knowledge transfer gaps due to the departure of original developers.
- Reluctance to release a quick fix without thorough testing, risking long-term quality.
This example paints a stark picture of how uncertainty and lack of foresight can lead to costly mistakes. Dmitry’s message emphasizes the importance of business analysis in addressing these challenges early on—before they spiral out of control.
A Challenge Beyond Software Development
While Dmitry’s example focuses on software development, the underlying issue is far from exclusive to this domain. In fact, it is a universal challenge found in any field where complex, cutting-edge products and solutions are developed. From aerospace engineering to automotive design, from pharmaceutical research to advanced manufacturing, teams often grapple with similar hurdles:
- Unclear Objectives: Stakeholders may not fully articulate the problem they need solved or the value they hope to achieve.
- Evolving Requirements: As projects progress, external factors such as regulatory changes, market trends, or technological advancements can shift priorities.
- Integration Challenges: Modern products often involve numerous subsystems or components that must work seamlessly together—any change can create a ripple effect.
- Loss of Expertise: Team turnover or supplier changes can lead to critical knowledge gaps that hinder progress.
For instance, consider the development of a new electric vehicle. Engineers may initially focus on building an innovative powertrain, only to realize late in the process that the vehicle’s battery system doesn’t comply with evolving safety regulations. Addressing this oversight could delay production, increase costs, and damage the company’s reputation.
The Role of Business Analysts: Resolving Uncertainty Across Industries
In such scenarios, the role of business analysts becomes indispensable—not only in software but across all domains of product development. They serve as navigators of uncertainty, asking critical questions and ensuring that teams align on clear, actionable goals.
Whether it’s facilitating communication between regulatory bodies and engineers in aerospace, or between researchers and manufacturers in pharmaceuticals, BAs excel at bridging gaps. Their ability to translate stakeholder needs into tangible solutions ensures that projects remain focused, efficient, and compliant.
Clear Requirements: A Universal Need
The importance of maintaining clear requirements is as relevant in product development as it is in software. Industries like automotive, healthcare, and finance are no strangers to the consequences of misaligned priorities or outdated specifications. Without a robust approach to requirements management, teams risk costly rework, missed deadlines, and diminished product value.
Tools like OpenRose’s free, open-source requirements management platform can play a key role here, empowering teams to maintain transparency and adaptability even in the face of change. This emphasis on collaboration and clarity is critical for agile teams working in any field.
Soft Skills and Expertise: The Cornerstone of Success
Across industries, the true power of business analysts lies in their soft skills—communication, empathy, and negotiation. These are the “hard skills” that enable BAs to connect diverse stakeholders, resolve conflicts, and build consensus.
In addition, domain expertise is crucial. A BA working in healthcare must understand regulatory standards, patient needs, and medical protocols, while one in aerospace must grasp safety regulations, performance metrics, and supplier dynamics. This combination of communication skills and domain knowledge ensures that BAs can navigate even the most complex challenges effectively.
Conclusion
As Dmitry Hurkovskyi’s video highlights, business analysts are integral to resolving uncertainty and fostering alignment in software development. However, their impact extends far beyond this domain. In any field where complex products or solutions are developed, BAs are essential for tackling ambiguity, aligning priorities, and delivering value.
By asking the right questions, maintaining clear requirements, and facilitating collaboration, business analysts empower teams to navigate challenges with confidence and deliver successful outcomes.
If you’ve worked with business analysts—or been one yourself—I’d love to hear your thoughts in the comments. Let’s continue this conversation and share insights that strengthen our communities.
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